Maadmob is a small Australian freelance agency, run by Donna Spencer, specialising in service design, product design and user experience design.

I have well over 20 years professional experience designing complex systems and services for a large range of clients across many industries. I am a regular speaker at a wide range of local and international conferences. I have written 3 books – on information architecture, card sorting and web writing – and many articles.

I live in Melbourne, Australia, and can work interstate, and internationally (remotely, or in short blocks), and locally.

I am currently working on some writing projects and am available for interesting and complex contract projects. Check out my now page for what I’m thinking about and working on.


User research: Beyond the interview

User research: Beyond the interview

Interviewing is a very important user research method, and one that most of us will use most of the time. But it isn't the best method for all situations: when you can't get time to sit and talk; when you have more people than...