Information architecture.
User experience design.
Teaching and writing.
Facilitation.
Maadmob is a small Australian freelance/consulting design studio, run by Donna Spencer, specialising in information architecture, service design, product design and user experience design.
I have well over 20 years professional experience designing complex systems and services for a large range of clients across many industries. I am a regular speaker at a wide range of local and international conferences. I have written 4 books – on information architecture, presenting design, card sorting and web writing – and many articles.
I live in Melbourne, Australia, and can work interstate, and internationally (remotely, or in short blocks), and locally.
I have recently joined MakerX as a Principal Product Designer and am loving it. I’m still available for teaching and workshop facilitation work. Check out my now page for what I’m thinking about and working on.

Recently…
How to design navigation for large and small screens
I recently completed a set of instructional videos for Balsamiq for a free course called How to design navigation for large and small screens. The set of 8 videos cover: horizontal and vertical menu bars, tabs, dropdowns, buttons, mega-menus, links, carousels, cards,...
Free book: A practical guide to information architecture
With my distributor decommissioning my book with no notice, I am in the position where I need to scramble to figure out how to keep the book available. Until then, you may have it for free (PDF version only): Free book: A practical guide to information architecture
UX radio: Where did IA go?
In this episode, we talk to Donna Spencer to answer the question, “Where did IA (Information Architecture) go?” We talk about defining IA, is IA still relevant, the importance of understanding and representing the abstraction layer, and how to present design. Donna is...