Information architecture.
User experience design.
Teaching and writing.

Maadmob is a small Australian freelance/consulting design studio, run by Donna Spencer, specialising in information architecture, service design, product design and user experience design.

I have well over 20 years professional experience designing complex systems and services for a large range of clients across many industries. I am a regular speaker at a wide range of local and international conferences. I have written 4 books – on information architecture, presenting design, card sorting and web writing – and many articles.

I live in Melbourne, Australia, and can work interstate, and internationally (remotely, or in short blocks), and locally.

I have recently joined MakerX as a Principal Product Designer and am loving it. I’m still available for teaching and workshop facilitation work. Check out my now page for what I’m thinking about and working on.


UX radio: Where did IA go?

UX radio: Where did IA go?

In this episode, we talk to Donna Spencer to answer the question, “Where did IA (Information Architecture) go?” We talk about defining IA, is IA still relevant, the importance of understanding and representing the abstraction layer, and how to present design. Donna is...