Maadmob is a small Australian freelance agency, run by Donna Spencer, specialising in service design, product design and user experience design.

I have well over 20 years professional experience designing complex systems and services for a large range of clients across many industries. I am a regular speaker at a wide range of local and international conferences. I have written 3 books – on information architecture, card sorting and web writing – and many articles.

I live in Melbourne, Australia, and can work interstate, and internationally (remotely, or in short blocks), and locally.

I am currently working on some writing projects and am available for interesting and complex contract projects. Check out my now page for what I’m thinking about and working on.

Recently…

User research: Beyond the interview

User research: Beyond the interview

Interviewing is a very important user research method, and one that most of us will use most of the time. But it isn't the best method for all situations: when you can't get time to sit and talk; when you have more people than...