Information architecture.
User experience design.
Teaching and writing.
Facilitation.
Maadmob is a small Australian freelance/consulting design studio, run by Donna Spencer, specialising in information architecture, service design, product design and user experience design.
I have well over 20 years professional experience designing complex systems and services for a large range of clients across many industries. I am a regular speaker at a wide range of local and international conferences. I have written 3 books – on information architecture, card sorting and web writing – and many articles.
I live in Melbourne, Australia, and can work interstate, and internationally (remotely, or in short blocks), and locally.
I am currently working on a cool project for the NZ government (about half time), some writing and am available for interesting/complex contract projects, teaching and facilitation. Check out my now page for what I’m thinking about and working on.

Recently…
Presenting design work: And getting great feedback
As designers, we spend a large amount of time talking about our work - probably as much as doing the work itself. Sometimes our clients understand what we're talking about and know how to respond, but not always. Sometimes they seem to comment on things that aren't...
Out now: Presenting design work
My new book: Presenting design work is now available! About the book Do you love doing design work, but dread the inevitable design reviews that follow? Dread no more! Here is the blueprint for a winning design presentation—one that conveys confidence, communicates...
Jumping into the world of Information Architecture: This is HCD
Podcast description: I am delighted to welcome Melbournian, Donna Spencer, a name that should be familiar to many Information Architects around the world. Donna has over 20-years experience, and has lived and breathed the full lifecycle and has seen strategic design...