Design Games for Gathering Customer Insights

Presented at: User Interface 13. Cambridge, MA
Presentation date: October 14, 2008
Would you like your design team to collaborate better? Are you looking to gather more valuable insights from your focus groups and interviews?

Design games are a fun, technology-neutral way of gathering design insights for your projects. In this presentation, Donna (Maurer) Spencer, an expert information architect, will show you how to take advantage of design games in many situations, with all types of people, including:

  • Design Your Ideal Page and Role Playing: Facilitates the brainstorming of design concepts and ideas
  • Divide-the Dollar: Prioritizes your site’s features
  • Modified Card Sorting: Helps you create content categories and terminology