UX Design in empowered product teams

Join Murray Robinson and Shane Gibson as they talk with Donna Spencer from Maker X about user experience design in empowered product teams. We discuss user research, information architecture, and visual design. And the problem with the way UX is often done in traditional teams and agile teams. We discuss the value of having a UX person embedded in a product team and the responsibility UX designers have to educate other members of the team in UX. And finally, we talk about UX design models. The problem with design sprints and the value of evolving your design over time by going broad and going narrow.