This book is a very practical guide to information architecture and navigation design, for website and intranet design and redesign projects. If you’re a website designer, intranet manager and don't have a lot of Information Architecture experience, this book will help you feel more confident about your process and decisions.
Card sorting helps us understand how people think about content and categories. Armed with this knowledge, we can group information so that people can better find and understand it. In this book, Donna Spencer describes how to plan and run a card sort, then analyze the results and apply the outcomes to your project.
Learn about how writing web copy differs from other forms of writing, and how writing useful, functional and concise copy can both help persuade your readers, and also help with search engine optimization!