Presentation—Involving Users: Why is it so hard to do the right thing?

Why is user involvement in projects the exception rather than the rule, despite the fact we know it is the ‘right’ thing to do? Taking a practical standpoint and without the boring and irrelevant theory, this presentation discusses the role of user involvement in web projects covering:

• What types of projects need (and do not need) to involve users
• Determine the value of involving users or the risks of not involving them
• Methods and techniques appropriate for different situations
• Low-contact, quick methods you can use to learn about users with little effort
• Tips to help other people understand the value of user involvement