Design Games for Gathering Customer Insights

Oct 2008: User Interface 13. Cambridge, MA

Would you like your design team to collaborate better? Are you looking to gather more valuable insights from your focus groups and interviews?

Design games are a fun, technology-neutral way of gathering design insights for your projects. In this presentation, Donna (Maurer) Spencer, an expert information architect, will show you how to take advantage of design games in many situations, with all types of people, including:

  • Design Your Ideal Page and Role Playing: Facilitates the brainstorming of design concepts and ideas
  • Divide-the Dollar: Prioritizes your site’s features
  • Modified Card Sorting: Helps you create content categories and terminology