Web strategy

About web strategy development

Web strategy is all about planning how your web presence is going to meet your organisational or personal goals, and deliver value to customers at the same time.

I can help you with a range of web strategy needs, including:

• Analysing your current approaches to website strategy and maintenance
• Researching the web market you are in
• Helping you to identify your short and long-term goals
• Identifying strategic approaches to meet your goals (including use of social media and ways of increasing user engagement)
• Preparing detailed plans to help you meet your goals
• Regularly reviewing your progress toward your goals

Web strategy activities are usually short – as short as a few hours workshop or as long as a few days. They can be done as the start of my involvement in a larger project, or as a standalone activity that you continue.