Maadmob website » strategy

Doing a great job on the web

donna — Tue, 22 Jan 2008 01:20:10 +0000

This is a talk I gave at Murdoch Uni. I wasn’t sure what to call it, but it basically covers principles of good website work – user research, good IA, great content, setting priorities and maintaining good work.

Design Games for Gathering Customer Insights

donna — Sun, 14 Oct 2007 06:32:27 +0000

Would you like your design team to collaborate better? Are you looking to gather more valuable insights from your focus groups and interviews?

Design games are a fun, technology-neutral way of gathering design insights for your projects. In this presentation, Donna (Maurer) Spencer, an expert information architect, will show you how to take advantage of design games in many situations, with all types of people, including:

Design Your Ideal Page and Role Playing: Facilitates the brainstorming of design concepts and ideas
Divide-the Dollar: Prioritizes your site’s features
Modified Card Sorting: Helps you create content categories and terminology

Designing websites that work

donna — Mon, 21 Aug 2006 21:43:42 +0000

This short presentation examines some of the non-technical needs to make a website project work – the right information, the right skills and adequate time.